Introducing Bumble Cocktail Filters
On the heels of our political filters, Bumble cocktail filters might seem like a shallow choice. Political affiliation speaks volumes, whereas drink preferences speak… ounces? However, we know drinking (or not drinking) is a lifestyle choice that says a lot about who you are in a low stakes, approachable way.
Our users agree! Meeting up for a drink (be it coffee or cocktails) is the easiest way to connect with someone new, because drinking is a part of our day-to-day lives. Think about it. Everytime we go to a restaurant, we receive the wine menu first. When we go to the doctor, we’re always asked how many drinks we consume a week (not even how much water we have per day!). When we welcome someone into our home, we offer them a beverage. For better or for worse, drinking has become a fundamental part of our society.
So, it only makes sense that our drink choice says a lot about our personality and lifestyle, and that there should be a fun, easy way to convey it. Super into eating healthy and staying fit? Juice and smoothie filters are a perfect way to convey that message! Can’t live without coffee? Let your matches know not to message you before 10 am by putting a coffee filter on your profile. Finish every day with a glass of wine? Share your passion for cabernet with future Bumble matches. Or, if you don’t drink, convey that “buzzin’ on life” is buzz enough for you with water, milkshake or soda filters.
Bumble is all about meeting new people and expanding your Hive, and we want to make it easy for our users to move past conversations on Bumble to meeting IRL. After listening to our users, we know the most common and least nerve-wracking way to do that is over a drink. So, drink filters are live on iOS and will be available for Android soon, and we think you should wear what your drink on your profile, this way if your date is running late, you’ll already know what to order them!
The Bumble Hive