We created Bumble BFF for so many different reasons…
People were requesting the ability to keep the app when they were in a relationship, because they had found friends on the app. They were already entering their same gender into the “show me” settings to try to find friends. We often heard requests for a friend-finding feature from users who were new to new cities or on vacations. Lastly, we were incredibly excited about creating BFF because it lessens the limitations of the app, and this expansion of use reflects the brand more accurately as an all-compassing component to the people’s communication and lifestyle.
The actual feature reflects the already existent friend-finding usage from our users…
With only a subtle change in the natural flow of the current UI, you are now able to select “BFF” you their settings screen just like selecting a preferred gender when searching for dating. Once selected, you’re shown all other people of the same gender who are also looking for BFFs. We chose to limit the initial launch to same-sex friendships, not because we don’t believe in platonic relationships between men and women, but because our current method of letting women make the first move has worked so well in creating a respectful community. We didn’t want to compromise that, but we are interested in opening this up in the future.
All BFF communications are marked with our new callout mint color from matching screen, to expiring queue, to conversation list and conversation bubbles. We are incredibly excited about the ability to help people find anyone from a new best friend to a best man.
Already found a new BFF or a bromance?
Send your success stories to us! We can’t wait to hear about it!