“Just moved. Looking For a Partner-in-Wine”… and Other Popular Interests on Bumble BFF for Women
Earlier this spring, we launched Bumble BFF (Bumble, For Friends). Our users have embraced the new feature, and we’ve created a platform for people to network and meet new friends, regardless of their relationship status. In a few short months, we’ve had over 50 million swipes and over a million matches – that’s a lot of new potential besties!
Looking at the statistics on Bumble BFF for women in the U.S., we have seen trending interests in bios across the country. The top reason for joining BFF is for users who have “just moved.” Bumble is becoming a tool for people looking to meet friends to help them explore their new city. Also, in similar fashion to our own team of women’s personal interests, our users in every state love brunch and wine as much as we do (We like your style!). People on BFF are looking for friends with common interests, including working out, dog dates, other moms for play dates … even friends for “The Bachelorette” viewing parties.
Different cities have different interests. In Los Angeles, our users want to meet friends over a juice and go hiking in the sunshine, while in New York City, women want to meet up after work for spin class or happy hour. As expected, women in Austin and Nashville want concert buddies, proving that music remains one of the easiest ways to connect with new friends. Whatever our users are looking to find, our stats show that women across the country agree that there is no such thing as too many friends.