We Made It Snow in the Desert at Winter Bumbleland
On Saturday April 15th and Sunday the 16th, we created the coolest place to connect at our snow-filled Winter Bumbleland event in Coachella Valley, where Aspen chic met the desert heat. The event was hosted by Kendall and Kylie Jenner on Saturday and Ashley Graham on Sunday and was filled with music throughout the weekend from twin sister DJ duo SIMIHAZE, Hannah Bronfman, Sam Blacky and Will The Books.
We welcomed a number of wonderful celebrity guests including Hailee Steinfeld, Hailey Baldwin, Russell Simmons, Ireland Baldwin, Taylor Hill, Jasmine Tookes, Kehlani, Joan Smalls, Peyton List, Jamie Chung, Rachel Platten, Louise Roe, Cara Santana, Alli Simpson, Galantis, Rocsi Diaz, Chanel West Coast, Shaun Ross, and many more.
Guests of Winter Bumbleland enjoyed everything from an ice bar, glacier pool, snow angel garden, ski lift themed photobooth, hair braid bar, and winter tubing, to a customized interactive 3D igloo, snow-themed cocktails and bites, and much more in the real snow! We also sent out Bumble buses to surprise guests in the area and bring them to the event for a true surprise and delight.
Winter Bumbleland was an invite only event and we used our platform to invite app users in the weeks leading up. Users received an in app card to swipe right and RSVP for a first come, first served experience.
Batiste Dry Shampoo powered the Styling studio and event beverages were provided by Winter.
Bumbleland partners: One Hope Wines, TopoChico Mineral Water, Chameleon Cold Brew, Health-Ade Kombucha, Dulce Vida Organic Tequila, and American Born Bourbon Whiskey.
Tesla also partnered to provide rides to and from Winter Bumbleland in their brand new Model S and Model X SUVs.
Staying true to our brand’s mission and to show further support of women and residents in Coachella Valley, Bumble made a donation to Shelter from the Storm: a 501(c)(3) that provides comprehensive services to victims of domestic violence.
While hosting our event, Kylie Jenner told us about a Bumble marriage in her inner circle. Watch here to learn more:
Having cold feet or feeling left out in the snow? Download Bumble to join in on the fun!